We are proud of our role in creating Blaze, a revolutionary boutique fitness experience launched in 2017 at Harbour Club Kensington. Blaze quickly gained popularity, boasting the highest attendance rates for any group programme at David Lloyd Leisure (DL), with an impressive average attendance of 88%.

Due to its success, Blaze was rapidly expanded to 10 additional sites across the UK and Europe. Members consistently achieved their fitness goals, and attendance rates remained above 80%. By 2019, Blaze had been rolled out to 60 sites across the DL estate, supported by a dedicated team of master trainers and up to 500 instructors. Blaze has since become one of the most successful boutique club concepts globally.

As the creator and director of programming, I developed Blaze to provide a fully immersive fitness experience. This "club within a club" concept was designed to compete with the rising trend of boutique fitness studios, ensuring that DL members found everything they needed within their own club.

Key Features of Blaze:

Unique Workout Programme: A comprehensive fitness workout that delivers results every time.

Custom Music: Music specifically designed to match the workout style and timings, enhancing the overall experience.

Dynamic Lighting: A lighting sequence that changes with the workout intensity, creating an engaging and motivating atmosphere.